Media,
advertising and
sales promotion
BHB assists its clients (French and international), advertisers, advertising agencies, advertising brokers, and broadcasters (all media combined) in managing their legal issues, both in an advisory capacity and in litigation (unfair commercial practices, comparative advertising, counterfeiting, unfair competition, defamation).
An expertise in support of your advertising campaigns
We assist you at every stage of your advertising projects, from pre-broadcast advice to proceedings before the ARPP (pre-broadcast advice, pre-broadcast TV submission), and proceedings before the Advertising Ethics Jury.
As a member of the ARPP for over 20 years, BHB has in-depth knowledge of the ethical and regulatory requirements of the sector.
• Launching advertising and promotional campaigns
Advice and support for setting up commercial lotteries, games of chance, contests, sales with bonuses, promotions through prizes or gifts.
• Advertising contracts
Negotiation and drafting of agency contracts and advertising space purchases.
• Protection of advertising creations
Legal protection of creative media and content.
• Regulated activities
Assistance with compliance with specific regulations (EVIN Law, SAPIN Law, LANG Law, eSport, etc.).
• Litigation related to advertising campaigns
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