Distribution,
Consumer Law
and Antitrust
The implementation of commercial organizations and distribution networks, as well as advice and assistance in consumer law, constitute a significant part of BHB's activity.
BHB has solid expertise in assisting its French and international clients in negotiating and drafting their commercial contracts and managing their termination in light of the specific features of French law, and in complying with their obligations under consumer law (advertising and promotional communications, claims, labeling, etc.), both in an advisory capacity and before specialized courts.
• Distribution organization and networks
Determining the most appropriate distribution method (online sales, franchising, dealerships, selective distribution, exclusive distribution, commercial agents, commission agents, etc.), drafting, negotiating, and advising on various commercial contracts, and monitoring relations with network members and customers…
• Supplier-distributor relations
Assistance with commercial negotiations and formalization of supplier-distributor relations: drafting, negotiating, and auditing various contracts, general terms and conditions of sale, purchase, services, or use, review of pricing, invoicing, and payment terms, single agreements, price negotiations, listing agreements, confidentiality agreements, supply agreements, procurement agreements, service agreements, partnership agreements, logistics agreements….
• E-commerce and distance selling
Implementation with service providers, protection of intellectual property rights, and compliance with personal data protection rights…
• Consumer relations
Consumer information, drafting and validation of contractual documents (terms and conditions of use, terms and conditions of sale, privacy policy, personal data protection charter), promotional operations (price reduction announcements, bonuses, gifts, games of chance, contests, etc.), aggressive commercial practices, refusal to sell, deception and fraud, consumer disputes…
• Commercial practices and competition
Restrictive competitive practices (abrupt termination of commercial relations, significant imbalance, imposed prices and resale at a loss, etc.), misleading commercial practices, unfair competition and parasitism…
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